Dr Wagdy Sobeih PhD - Managing Director
Dr Sobeih has over 25 years experience in plant photobiology, crop water relations, novel irrigation techniques and their application in international horticulture.
He brings to ARID AGRITEC a range of experience in fundamental scientific research from British Universities (Nottingham and Lancaster), the application of novel technologies in sustainable crop production with growers worldwide and over 15 years of experience in horticultural consultancy.
He’s never happier than when he’s spending time with growers understanding their problems and formulating solutions.
Contact Details - Office: Enterprise & Business Partnerships, Lancaster Environmental Centre, Lancaster University, Lancaster LA1 4YQ United Kingdom | Tel: +44 (0)7710 427763 | Email:
Dr Jason Moore PhD - Director of Research & Product Development
Jason is our Director of Research and Product Development. He spends his time working through our supply chain to understand the current and future needs of our customers and the industry as a whole. He then translates those needs via the development of revolutionary new products with our research partners at Lancaster University and around the world.
We believe the technological roadmap he’s planned out for our global horticultural films business over the next 5-7 years will revolutionize the industry.
Contact Details - Office: Enterprise & Business Partnerships, Lancaster Environmental Centre, Lancaster University, Lancaster LA1 4YQ United Kingdom | Tel: +44 (0)777 5584044 | Email: jasonmoore@lightworks-poly.com
Ms Seda Keskin (B.Sc AGRICULTURAL ENGINEERING) - Director of Operations
Seda Keskin is the Director of Operations responsible for managing the manufacture of our products to the very highest standards. She is directing the business from our regional headquarters in Turkey, promoting and marketing our products and services and overseeing our international business operations. Seda has developed a real interest in our grower led trials and responsible for their management, sharing our passion for light and photobiology.
Contact Details - Office: Pınarlı Soğucaksu Mahallesi, Atatürk Bulvan. No: 6/B Pinarli/AKSU/ANTALYA, TURKEY | Tel: +90 242 4621186 | Fax: +90 242 4622544 | Mobile: +90 532 5136111 : Email: sedakeskin@lightworks-poly.com
Mr El-Sayed (MBA) - Head of Business Development for the Middle-East & Gulf Region
Mr El-Sayed Yakout has acted as Financial Director various multinationals both in Egypt and the wider Gulf area over the past 35 years. His experience in import / export and contract negotiations in these regions is vast. He now acts as our Head of Business Development across these regions.
Contact details - Sands Business Supplies, 39 Abdal Salam Arif Street. Al Bostan, Glim, Alexandria, Egypt. Tel & Fax: +20 3 5880483. | Mobile: +20 122 2239157 | Email: sayedyakout@lightworks-poly.com